Coors Light Chill Commercial

Coors is 4 2 abv light beer that is always lagered filtered and packaged cold.

Coors light chill commercial. Watch the commercial share it with friends then discover more great coors light tv commercials on ispot tv. Rival ddb chicago handles the miller lite ad account. Published on july 30 2019. Coors light which has spent years connecting its brand to rocky mountain imagery is getting domesticated.

Coors light tv commercial the official beer of being done wearing a bra song by toots and the maytals a woman gets home from work leaves her bag by the door and kicks off her shoes. Check out the coors light website for ingredients exclusive swag and more info on the coors light xp app. She cracks open a can of coors light and removes her bra from under her shirt. After feeding her goldfish she heads straight for the refrigerator.

Coors light s parent company millercoors brought on michelle st. Leo burnett chicago no stranger to working for millercoors got the coors light advertising assignment in may. There s currently a beer commercial known as the bra ad it shows a woman dressed in office clothes returning to her apartment kicking off her heels opening her fridge and cracking open a coors light before unhooking her bra and throwing it onto her couch. It doesn t get colder than this.

Coors light is kicking off the next phase of its made to chill campaign with a dog adoption program and a new spot that celebrates skipping cuffing season. Jacques its first female chief marketing officer earlier this year. When the mountains turn blue it s. A new campaign called made to chill lacks the snowy peaks.

For an industry that has relied on sexist advertising for decades it will be interesting to see how the modern approach plays out.